Whether a brand owner chooses rigid or flexible packaging, chances are it’s reclosable. Advantages of reclosable packaging are freshness protection, reduction in food waste, consumer convenience and product differentiation. It also may enhance sustainability and offer production efficiencies.
On the rigid side, Chicken of the Sea has launched its Infusions ready-to-eat flavored tuna in a 2.8-ounce, single-serving polypropylene cup, which fits in cup holders. The cup’s primary seal appears to be a foil laminate with a tab for easy peel-off opening. A secondary closure, a color-coded overcap, protects the foil seal and delivers two convenience features. The patented closure not only provides reclosability, but also houses a folded fork, which unfolds and snaps together to serve as a full-size eating utensil. The shrink-sleeve-labeled, reclosable cup also differentiates the product in a section of the store filled with shelves of non-resealable metal cans and retort pouches.