As the craft beer phenomenon continues to grow, a new line of sustainably raised meat products featuring Fat Tire Amber Ale debuted at the 2019 Fancy Food Show in New York. The new partnership brings together two pioneers in their respective industries, Niman Ranch and New Belgium Brewing, both committed to creating the most delicious products sustainably.
“Our shared missions to make the world a better place brought us together and our passion for good food and drink solidified our partnership. We could not be more proud to enter into the food arena alongside Niman Ranch and their network of independent sustainable family farmers,” said Leah Pilcer, Director of Communications and PR for New Belgium, an employee owned company.