When McDonald’s delivers, it’s pretty clear lunchtime rules don’t apply anymore. Uber Eats, DoorDash and flexible delivery or pick-up policies are changing how consumers view their lunch (or snack) options. Lunch formulations are changing because lunch consumers are changing.
“Consumers are looking for something different and easier to get,” says Mark DiPomenico, customer solutions at Datassential, based in Chicago. “The means by which they get can food are increasing. So this change is definitely hurting a company like Subway, which has seen same-store sales decrease.”