The North American Meat Institute Executive Board of Directors unanimously agreed to make environmental impact a non-competitive issue, encouraging member companies to share sustainability best practices with each other and freeing their staffs to advise others in the industry seeking to improve their environmental impact for the good of the industry and the planet.
“Many meat and poultry companies have integrated sustainability into their businesses and have successfully shown they can lower their impact on air, land and water,” said Meat Institute President and CEO Julie Anna Potts. “Sharing these best practices across the industry is a win-win for members, consumers and the environment.”