Givaudan, the world’s leading flavor and fragrances company and expert in taste, has announced its latest Givaudan’s Chef’s Council event focusing on protein. In this edition, four world renowned, international chefs will take on the challenge of creating delicious taste in plant-based meat-alternatives, one of the strongest dietary shifts and greatest innovation opportunities in the food industry today, as well as generating new inspiration for, and redefining, traditional meat products.
Givaudan’s distinguished Chef’s Council, an industry first that originally launched in 2006, brings together some of the most creative culinary minds in the world to focus on a current challenging theme. This pioneering approach has led Givaudan to some astonishing innovative culinary breakthroughs over the past decade; this October, Givaudan will continue the tradition, building on its vast success. Givaudan believes that culinary expertise and inspiration will be great levers in encouraging consumers to get more of their proteins from non-meat sources and to bring desirable new plant-based dishes to consumers’ plates, so it was a clear choice as a theme for this year’s event.