Jack Link’s Protein Snacks, the global leader in meat snacks, is using its category leadership to drive growth by bringing new consumers to the category and working with retailers to create new protein destinations throughout the store. From industry health trends to category gaps, Jack Link’s innovation pipeline is focused on products that overcome key barriers for consumers. Through new forms and flavors, Jack Link’s is transforming consumer perception of this category from meat snacks to protein snacks, from an impulse purchase to an everyday staple, and cueing incremental snacking occasions for existing ones.
Jack Link’s Protein Snacks 2020 new products include: