While the snacking competition continues to embrace the trend of decreasing product size, Old Trapper Smoked Products has just released a new “Big Bag” of its popular beef jerky. Weighing in at a full quarter pound, the Big Bag features visually appealing clear view packaging so consumers can see the amount and quality of the beef jerky they are getting for their money. Old Trapper will officially unveil the new Quarter Pound Big Bag at the NACS Show 2019 in October.
According to a recent Wall Street Journal article, “Consumers love food sold in clear packaging ….[because] shoppers are more inclined to buy when they see what they are getting.” The article explains, “Food is likely to stay under wraps if it doesn’t fill up its package or if it looks messy or factory-made.”