How Tyson Fresh Meats is meeting the needs of Millennials
As Millennials emerge as the dominant consumer and customer group in the meat and poultry marketplace, Tyson Fresh Meats already has adjusted its strategies and tactics to meet the younger generation's demands.
They’re here! Millennials — people born between 1981 and 1996, as defined by Pew Research Center — are no longer lurking below the horizon as a purchasing-power superstar group consumer packaged goods (CPG) companies have been trying to decode. Dawn is over, and the Era of Millennials shines brightly.
Nearly all Millennials at this point have moved into full-blown adulthood: leaving college, or their parents’ homes and apartments, buying houses, having children (in some cases) and looking to cook meals at home when they aren’t experiencing meals out on the town. Additionally, their likes and follows (aka demands) are influencing society as a whole, regardless of generation, says Steve Stouffer, president of Tyson Fresh Meats, the Dakota Dunes, S.D.-based, fresh beef and pork division of Tyson Foods.