Fall is here, and before we know it, the Christmas holidays will be upon us. The Christmas season offers many opportunities for sales. People like to give gifts they know the recipient will enjoy and most people enjoy receiving food items as gifts. Two excellent gift items are gift cards and gift boxes.
Gift cards are a very easy item to offer as they can be in any amount from small to large. Remember they are going to be a gift, so make the extra effort to make them look special. I suggest putting the gift certificate in an attractive holiday card. You might consider using a holiday card that features your business. You can also go the extra mile and put the gift card in a wrapped box that also contains a flyer which tells a story about your business and the items you produce. The flyer can also discuss services, such as catering, that you provide. I personally like gifts that tell a story. When someone receives a gift card from your business you want them to feel special and think, “Wow this is nice.”