For the last several years, meat snacks have been a fast-growing and profitable segment of the meat industry. New brands were launched and new flavors were introduced. Companies that co-packed for new brands had all the work they could handle.
If there was a concern that the influx of new products into the category would oversaturate the market, or that consumer tastes would change, it didn’t slow down the industry. Fortunately for those companies, the meat snack category is as strong as ever. If anything, it is evolving into new opportunities, like grass-fed meat sticks or biltong, an African style of dried beef.