Every once in a while, a product comes along that disrupts an entire segment of the consumer product goods industry. It creates a new demand, raises consumer awareness and spurs others in that segment to change the way they do business. The makers of the EPIC meat bar disrupted the meat snack sector and helped it become one of the fastest-growing segments of the meat industry. Not only did it introduce the concept of the meat bar to a market that was dominated by jerky and meat sticks, but it also raised consumer awareness in the segment as a whole.
The co-founders of EPIC Provisions have returned to the industry with a new line of products and a new approach in the meat industry. Force of Nature, based in Austin, Texas, has introduced a new line of ground meat products that goes a step beyond grass-fed or pasture-raised. These products are designed to promote regenerative agriculture.