When the National Turkey Federation (NTF) team saw a T-shirt with that phrase at one of our Turkey Smoke barbecue competitions over the summer, it made for an amusing social media post. At the same time, the phrase has also resonated with us as a reflection on the turkey industry over the past few months. While the protein market has seen its share of ups and downs this year, the turkey industry has focused on finding balance in the marketplace, investing in the future of the industry and identifying new markets and audiences for our products. This includes a new project laying the groundwork for the turkey industry to position more retail and foodservice products in the barbecue space.