In royal company: Coleman Natural Foods' partnership with Budweiser
The partnership between Coleman Natural Foods and Budweiser helps the meat processor reach a more mainstream audience with its higher-end product line.
In Spring 2019, a partnership between two well-known brands — Coleman Natural Foods and Budweiser, “The King of Beers” — materialized to create a line of cooked sausage and barbecue products aimed at the upcoming summer grilling season and beyond. Known as the Budweiser BBQ Collection by Coleman Natural Foods, the products feature Coleman Natural’s high-end, humanely raised pork sausages, St. Louis ribs and pulled pork, combined with the distinct flavor of Budweiser lager beer, to create heat-and-eat entrees that appeal to consumer demands.
In conjunction with the release of the product, Coleman Natural Foods invited Andy Hanacek, editor-in-chief of The National Provisioner, to Missouri to tour one of the many family farms that raise hogs for Coleman, as well as the monumental Anheuser-Busch Brewery in St. Louis.