For the past several years, traditional supermarkets have turned to using their strengths, which includes their in-store bakeries, delis and prepared food items. In turn, they are offering viable options for consumers seeking breakfast and lunch sandwiches.
“People are looking for more convenient options, and they’re looking beyond the traditional fast food and QSR channels,” explains Eric Richard, industry relations coordinator for the International Dairy Deli Bakery Association, Madison, Wis. “This is where we see traditional retail take more of a proactive role in connecting with consumers.”