2020 Consumer Trends Report: Checking off the claims
Consumers want products that meet their demand for health, convenience and a host of other claims; meal kits and delivery options are helping them reach those products and order more meat and poultry.
The more things change, the more they stay the same. Consumers continue to embrace increased convenience, recipes and marketing with protein. The only twist is they now want all of that in new formats such as third-party delivery, meal kits and in-store advice.
There’s certainly no shortage of customers. Meat-eaters number heavily among us (85 percent), while 66 percent worry they aren’t getting enough protein, according to HealthFocus data. Their reasons for wanting more protein may include weight management, energy and muscle growth.