A new global solution named Verified by GS1 will provide consumer packaged goods (CPG) retailers and marketplaces with brand-verified product data, creating a global, cloud-based GS1 Registry Platform of unique product identifiers and attributes. Created in response to growing consumer demand for accurate product information, Verified by GS1 will support the unique identity of CPG products — leading to better quality product information for consumers and fewer counterfeit item listings.
Verified by GS1 makes it possible for CPG brand owners to consistently share a core set of attributes, including: the product’s Global Trade Item Number® (GTIN®) a number that uniquely identifies a product and links it to the brand owner, brand name, product description, product image URL, global product category, net content and unit of measure, and country of sale. These seven data elements have been identified by GS1® and the CPG industry as foundational to confirming that a product’s physical features align with their digital product listings. CPG brand owners in the U.S. can begin uploading the required product data to Verified by GS1 via GS1 US Data Hub® | Product, an online tool for GS1 US® members to create and manage product information.