The majority (64 percent) of U.S. breakfast eaters think a healthy breakfast should be high in protein, finds Chicago-based Mintel International’s Breakfast Foods — U.S. report, published in July 2018. Even better, 51 percent of U.S. breakfast eaters eat breakfast meats such as bacon for breakfast on the weekend, while 41 percent eat it during the week.

In Mintel’s Poultry — U.S. report published in December 2018, the research firm also found that 13 percent of U.S. protein eaters have eaten chicken for breakfast in the last year, 11 percent have eaten turkey for breakfast and 19 percent have eaten red meat for breakfast.