If you work in the agriculture industry, it’s common knowledge that less than 2 percent of the country’s population works in it. Another widely recognized fact is fewer and fewer of our country’s citizens know where their food comes from — other than a grocery store. I suspect for many decades that was OK with farmers and ranchers. After all, their noble calling to provide a safe and wholesome supply of food to the country is not driven by a need for gratitude; it’s simply in their psyche.
Times are changing, though, and a growing number of people have questions about how their food is produced. While this new wave of interest is often attributed to the Millennial generation, it seems many others have inquiries as well. In similar fashion, we are seeing the same rise in interest from the regulatory community.