Omaha Steaks pioneered the direct-to-consumer food channel, and it continues to drive process, product and distribution innovation across all channels it serves today.
When one asks Bruce Simon and Todd Simon, fifth-generation owner/operators of Omaha Steaks, how growth has come for the 102-year-old, Omaha, Neb.-based, direct-to-consumer marketer of steaks and gourmet foods, the answer appears contradictory at first.
“I like to say that Omaha Steaks really is an overnight success that took 100 years,” explains Todd, senior vice president of Omaha Steaks. “We’ve managed to carve out a powerful, omni-channel market position delivering great experiences; today we’re the largest direct-to-consumer marketer of steaks and gourmet foods, complete with a foodservice division, 58 company-owned retail stores and a national business gifts and incentives department.”