North Texas-based Stryve, which produces healthy snack foods including beef biltong, announced Jaxie Alt to the role of Co-CEO, effective immediately.
Alt joined Stryve in March 2019 as chief marketing officer after spending 17 years with Keurig Dr Pepper, overseeing a product portfolio responsible for more than $8 billion in retail sales. Since joining Stryve, Alt helped the healthy snacking company double annual revenue and establish itself as the top-selling biltong brand in the U.S at traditional retail and online. As Co-CEO, Alt will continue to oversee nationwide marketing efforts as Stryve expands its footprint, along with leading sales and human resources at the company.