Wayne Farms LLC has announced the launch of a retooled, brand-forward website featuring enhanced functionality and advanced features designed to guide and amplify the user’s online experience. Long-known as an innovator in the poultry industry, Wayne Farms took the same approach to its new digital presence with a comprehensive process of website redevelopment, evaluating various technical and creative functionalities, reviewing customer and workforce requirements and analyzing employment and market trends to deliver the new platform.

“We’re a leader in the marketplace and our new website reflects that market position,” noted Clint Rivers, President and CEO of Wayne Farms LLC. “We have to be subject matter experts for our customers. We want to appeal to a qualified and diverse talent pool.  And it’s imperative to establish a connection with the retail marketplace where our products are consumed. You can’t do that without a strong digital presence,” finished Rivers.