Q&A: Meat District brand brings disruptive approach to fresh-meat case
Zack Levenson, Golden West Food Group, talks about the company’s Meat District brand and how it has delivered on its promise to make waves at retail in less than a year.
During his visit to Golden West Food Group (GWFG) in Vernon, Calif., to profile the company’s success with the Jack Daniel’s Meats brand, Andy Hanacek, editor-in-chief of The National Provisioner, also spent some time discussing one of GWFG’s newest brands: Meat District. Zack Levenson, COO, spoke with Hanacek about the disruptive, premium-quality brand, which has grown exponentially in less than a year’s time. The brand originally featured premium burgers and has morphed to include marinated chicken wings and drumsticks — and is soon to include premium sausage products as well. What follows is a portion of their conversation: