Land O’Frost, one of the nation’s best-selling brands of pre-sliced deli meats and a producer of specialty meats, announced a new package design for its flagship Premium Meat product line, aimed at capturing the attention and appetite of today’s consumers. With new full-color, mouthwatering sandwich photography prominently displayed on each package, the brand is going all in on taste and freshness to win over hungry families.
The revamp of Land O’Frost Premium Meat takes the brand from a design dating back to the product’s 1990 inception and brings it to current day with clean, eye-catching upgrades including crisp sandwich photography and easy to understand ingredient call outs. This is the first significant design change for the brand since its inception. Land O’Frost Premium Meat locks in freshness with a double-zip pouch, contains no added hormones, by-products or artificial flavors and is gluten-free. The new packaging communicates these key category differentiators and will hit store shelves in July.