This March, the North American Meat Institute (NAMI), a contractor to the Beef Checkoff and The National Pork Board, administrator of the Pork Checkoff, are joining forces to observe and promote National Deli Meat Month. The two organizations have always honored the American favorite, but they are now adding some meat to the month-long celebration.
Together, NAMI, on behalf of the Beef Checkoff, and the Pork Board have created a significant outreach campaign directed to retailers, health professionals, dietitians, restaurateurs and consumers encourage them to enjoy their favorite deli meats – and remind them they can feel good about the nutritional benefits of these popular cuts. The centerpiece of this effort is a newly created website – www.nationaldelimeatmonth.org – which provides a multitude of resources, including infographics, fact sheets, nutrition information and the latest news.