FMI – The Food Industry Association and the Foundation for Meat and Poultry Research and Education, the foundation for the North American Meat Institute (Meat Institute), released their 15^th-annual in-depth study of meat and poultry through shoppers’ eyes. The Power of Meat 2020 explores consumption trends, sales growth and consumer preferences and found demand for meat is accelerating with $50.5 billion in sales for 2019.

“The Power of Meat is a thorough examination of consumer behavior and reflects the value of meat and poultry to retailers,” said Julie Anna Potts, NAMI President and CEO. “The survey affirms the ongoing work of the industry to improve trust in animal protein is welcomed by consumers and useful to retailers.”