As one of the largest meat companies in the country, Cargill has numerous resources at its disposal. It has put those resources to good use, determining what it is that consumes desire and developing new products to meet those needs.
“We’ve made a big investment in consumer insights over the last few years. A few years ago, we did the largest beef consumer story, for example, that covered U.S. and Canadian consumers,” says Scott Vinson, vice president, retail sales.