Some companies try to focus exclusively on wholesale sales or online sales. Others offer their products through their own meat market. Edwards Virginia Smokehouse has always maintained a presence in all three areas – wherever consumers want to buy their award-winning ham, bacon or sausage. Third-generation owner and curemaster Sam Edwards III jokes that he likes spinning plates, but the company has found many benefits to being so flexible.
That kind of versatility has helped the company navigate the difficulties that have come from the COVID-19 pandemic and the resulting quarantine measures that have been enacted.