When innovations enter into a given business, the companies that are the earliest adopters tend to gain an advantage over their competitors. Sometimes though, there is an advantage is maintaining those old traditions.
Diestel Turkey Ranch, for example, has maintained traditional production methods, even though many of its competitors are using practices that help grow turkeys larger, faster. They rely on handwork when other companies have automated much of their turkey processing operations. Has it hurt the company? Actually, their turkeys and turkey products have become a premium item among consumers. Not only are the birds a popular seller during the holiday season, but their numerous claims and attributes have struck a chord with today’s consumers.