Establishing some level of communication is essential to remain in business for any length of time. You need to have good feedback from the people or the companies that buy your product, as it’s the only way to know if you’re meeting their needs. If you are selling directly to consumers, you probably have a website or at least a Facebook page, and you may even have a list of email addresses so that you can send occasional emails or updates. If you are selling to restaurants, distributors, wholesalers or other processors, you likely spend a good portion of your day sending and responding to emails.
Maybe you even had face-to-face meetings, back when that was a thing that people did.