If you were to walk into Carnivore Meat Co.’s processing area, you would think it was a meat company like any other. There is grinding, dicing, blending, mixing and patty-making operations at the company’s three locations in Green Bay, Wis. It is a meat company, but its clientele is a very specific one.
“Carnivore Meat Company is essentially a meat shop for dogs and cats,” explains Lanny Viegut, the company’s CEO. “We have three brands: our flagship brand Vital Essentials, and our cat brand is called Vital Cat. Then we have a brand called Nature's Advantage.”