Mintel Finds Kids Menus Changing with Healthier Options, International Flavors
According to new research, 74% of parents agree that there are not enough healthy kids' menu option.
Restaurant kids’ menus often seem like an afterthought across restaurant segments—with the same hamburgers, chicken strips, and French fries commonly offered. These fried options are likely why a lack of healthy kids’ menu items is a top concern among parents. According to Mintel Menu Insight (MMI) survey research, 74% of parents agree that there are not enough healthy kids’ menu options.
In order to remedy this problem, some restaurants are taking steps to provide more fresh ingredients and flavors on kids’ menus. Healthy as a menu item claim for kids’ menu items increased 33% from Q1 2016-Q1 2019, according to MMI.