During the second week of May, overall meat sales jumped 41% following two weeks of 50% gains. Hot dog sales remained highly elevated as well, at +31% versus the same week last year. With more at-home meal occasions and more mouths around the table, hot dogs are the perfect answer for many American households looking for a convenient, protein-packed and kid-friendly solution. The week ending May 10 marked the tenth week of multi-digit year-over-year sales gains for hot dogs versus a virtually flat performance in 2019. While dollars increased 31%, volume sales increased 15% over the week of May 10 versus the comparable week in 2019, according to IRI. The 15-point gap between volume and dollar sales is down slightly from last week.
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National brands make up 97% of total hot dog sales and grew dollar sales 31.0%. Beef hot dogs represented nearly 65% of total hot dog sales and grew the most, at +37.2%. Ten weeks of double- and triple-digit increases points to a much higher everyday demand following the initial stock-up purchases, which prompts great cross-merchandising opportunities for hot dog buns, sides and condiments.