New brands spring up every day, to capitalize on the changing consumer trends. When shoppers started looking for healthier meat products, meat cases soon filled with products that were antibiotic-free, GMO-free or organic. When plant-based products started to sell, numerous new brands jumped into the fray. Yet one company that is a leader in both sectors is not some newcomer to the industry. Bilinski Sausage is a multi-generation processor and a long-time, recognized brand in the meat industry.
The success that the company has enjoyed as a result of its change of direction shows that even a well-established name in the marketplace can pivot to something different.