COVID-19’s impact on the US supply chain and the limited availability of poultry and other proteins on local grocer shelves recently prompted Wayne Farms to employ an innovative go-to-market approach, selling products to customers through online broker The Savory Butcher. Now thousands of chicken-lovers across the southeastern US are flocking to Wayne Farms’ popular sales events to pick up their fresh, wholesome Wayne Farms chicken products.
After the first north Alabama and Atlanta-area sales in early May drew an enormous response from area purchasers, the company expanded the program throughout its regional operating area, and sales have been through the roof. The products are offered through The Savory Butcher, letting purchasers select and pay for their orders online and choose the pickup time that best suits their schedule. Volunteers and staff load purchased products into their vehicles as the customers drive through the pickup site, eliminating traffic backups and maintaining social distance requirements.