Bettcher Industries Inc. announces that Bryan Hesse has joined the company as vice president of marketing. In this position, Hesse is responsible for strategic guidance and direction of Bettcher’s domestic and global marketing activities, new product and business development initiatives, plus M&A strategies. Hesse will lead the company in discovering and qualifying opportunities for growth within existing product categories as well as in completely new initiatives.
Bryan Hesse has more than 20 years of progressive experience in domestic and global marketing, including new product development processes, strategic marketing and global business development. Prior to joining Bettcher, Hesse served as vice president of sales and marketing at ATS Automatic Tooling Systems. In addition, he has led the marketing efforts of several other corporations including Cooper Tire and Rubber Company, residential marketing at Armstrong World Industries, and Valspar Corporation’s consumer division.