Capturing a lead and cultivating it into a sale isn’t a quick process. The sales cycle in any business-to-business industry is a much longer endeavor because it takes time to properly market complex products such as packaging machinery to a highly informed buying audience.
That’s why when you are successful in turning that lead into a sale, you want to make them a customer for life. That’s nothing new. But what is new within packaging are the partnerships companies are forming with related businesses to help provide a more seamless specifying and buying experience for customers.