When it comes to the holiday feast, nothing beats the sight of a perfectly cooked turkey at the center of the table. However, the challenge has been to get consumers to think about turkey in different ways – different cuts, different preparation methods, different meal occasions.
For instance, when people think about barbecue restaurants, the menu items that come to mind are brisket, pulled pork and ribs. Award-winning pitmaster and television personality Ray Lampe, aka “Dr. BBQ,” aims to make turkey a talked-about menu item as well.