Eckrich, the premium meat brand known for its quality products and great taste, introduces bold new packaging for the Deli collection, which will begin rolling out in stores nationwide this month.
Through both qualitative and quantitative market research, Eckrich successfully created a design that breathes new energy into the heritage brand with a modern, approachable look, all with its key consumer top of mind. The designs feature a white background and crisp imagery, displaying the product and information in an organized, eye-catching way. The imagery also showcases the product in a prepared fashion, allowing consumers to see easy ways to create an Eckrich meal at home.