The collaboration meets the growing consumer demand for online food shopping and high-quality, responsibly raised red meat. The pandemic has led customers to choose online alternatives and contactless delivery like never before – with ecommerce spending hitting $82.5 billion in May 2020, an increase of 77% year-over-year. This trend is expected to continue as a recent McKinsey study predicts a 41% increase in customers purchasing groceries online following Covid-19.