Wholesome Meats, a Texas-based regenerative agriculture brand offering nutritious premium ground beef, is taking on the fake meat industry. Launching on National Cheeseburger Day, Friday, Sept. 18, the premium beef company is partnering with several local restaurants and grocers to highlight its good-for-you and good-for-the-planet meat, including:
Wholesome Meats uses regenerative farming, a holistic approach to food and farming systems. This method rebuilds and enhances the soil’s health by restoring its carbon content, which improves productivity at the farm and heals the planet. The conventional beef industry significantly contributes to constantly rising carbon emission levels, but Wholesome Meats does the opposite, replenishing the resources they use, rather than destroying or depleting them.