If you're a restaurateur, chef, center-of-the-plate specialist or other professional in the foodservice community you already know about beef's profit power and potential. But what if you had a single, downloadable resource in the palm of your hand that provided training, education, and assisted in increasing the profitability, versatility and crave-ability of beef in your business? That's the intent behind the BEEFoodservice mobile app.
"Education and training are constants in foodservice," said Christie Van Egmond, Director of Retail and Foodservice Marketing for the California Beef Council (CBC), and the app's creator. "Whether it's innovative beef cuts, new menu applications, beef cutting demonstrations or how and what beef cuts to order, there is always a need for updated, targeted resources both for seasoned and new foodservice staff. And while the app was created by the CBC, it is designed to be used by foodservice professionals across the country."