Gone Rogue, got the Gold! The brand and its high protein chicken chips won the Best New Product Launch category for Chief Marketer’s PRO Awards, which rewards excellence in brand activation and promotion marketing. Gone Rogue impressed Chief Marketer by building awareness, creating brand equity, and driving trial through sampling at Spartan races.
Because Gone Rogue is a one-of-a-kind snack, we looked for creative ways to build a loyal protein-focused audience who were athletic, adventurous and passionate about fitness and sports- for example, someone ready for more than protein bars and beef jerky to fuel their day. And where else to look beside the Spartan Race Series? The events include a national tour of military-style obstacle races focused on resilience and grit- core motivators and values the Gone Rogue brand, and its people, share.