To understand consumer preferences and demand for meat during the COVID-19 pandemic, FMI –The Food Industry Association and the Foundation for Meat and Poultry Research and Education, the foundation for the North American Meat Institute (Meat Institute), released a midyear Power of Meat study and found sales of meat increased an unprecedented 34.6 percent and revealed changing consumer behaviors.
“The Midyear Power of Meat has again proven the value of meat and poultry to retailers, but most importantly, to consumers,” said Julie Anna Potts, Meat Institute President and CEO. “The survey affirms that meat and poultry remains the food consumers want when times are good and when faced with a crisis. Consumers want the comfort and nutrition that meat provides.”