Holiday feasts are upon us, and Hickory Nut Gap’s large variety of delicious, humanely raised meat will drive attention and sales this holiday season. Consumers can feel good about preparing pasture raised meats for friends and family that not only taste better, but are also more nutritious and better for the environment.
“Animal welfare is at the forefront of consumers’ minds,” said Dawn Burns, senior brand manager at Organic Valley, based in La Farge, Wisconsin. “They want transparency when it comes to what they’re feeding their family and themselves. They want to know about space per animal, outdoor access, whether or not growth hormones are being used. Consumers are beginning to make the correlation that it’s not only better for the animal but better for themselves.”