This year has seen a tremendous resurgence of breakfast meats due to the effects of the COVID-19 pandemic combined with improved quality, convenient formulations and consumers’ demands for high protein at breakfast.
“Bacon and sausage and all the handhelds are doing extremely well,” says Chris DuBois, Chicago-based IRI’s senior vice president. “It’s really they are right in the middle of all those trends sitting there, and it’s a great year to be in the breakfast meats business.”