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Home » 2021 Consumer Trends Report: heading toward the 'new' normal
Not too long ago, consumer trends were leaning toward health and wellness and plant-based alternatives. But with the arrival of the coronavirus (COVID-19), consumers shifted their focus to safety, individually wrapped packages, value-added family bundles and comfort foods. Now, it’s hard to imagine eating any other way.
“The longer consumers have to adapt to a new normal, the more permanent the changes will become,” says Anne Mills, senior manager of consumer insights at Technomic, based in Chicago.
