Silver Fern Farms is launching a new direct-to-consumer e-commerce website to provide their premium quality grass-fed red meat products from the rolling New Zealand pastures to customers’ doorstep across the continental United States. New Zealand’s largest red meat producer and exporter, Silver Fern Farms aims to be the most sustainable grass-fed red meat company in the world.
Given the ongoing global health crisis, people are looking for safe and convenient alternatives to meet their food purchasing needs. The increased demand for accessible food products has led to the exponential growth of online shopping in the recent months, a trend that is here to stay with an expected 41% increase in customers purchasing groceries online following Covid-19.