The region's leading organization representing chicken farmers, chicken companies and allied businesses revealed a new name, logo and brand identity as Delmarva Chicken Association at its annual meeting.
"After months of research and planning, we are excited to reveal our new name - Delmarva Chicken Association - and logo," said Dale Cook, president of the Board of Directors. "Becoming the Delmarva Chicken Association clarifies our pride in who we are, what we raise and produce, and the values we stand for as one of the largest chicken communities in the country."