As the rest of the world completes another trip around the sun, The North American Meat Institute (NAMI), a contractor to the Beef Checkoff, will be taking consumers’ taste buds on a trip around the world. There’s no need to book tickets or pack a suitcase for this excursion. From the holidays to the end of January, this virtual TikTok adventure will celebrate favorite prepared beef dishes from around the world.
To facilitate this culinary journey, the Meat Institute is partnering with The Food Renegades a division of The Digital Renegades a digital marketing agency and a chef alliance on TikTok. Together, the partners will show families how to Be Beef-Prepared – for the holidays and for the New Year. This promotion will take the Food Renegades’ 15.8 million followers on a voyage of taste, convenience and nutrition that delivers satisfaction when they need it the most.