With the unprecedented growth of organic, grass-fed meat during the pandemic, Panorama Organic Grass-Fed Meats is seeking to highlight health and environmental benefits associated with the surge through a new social media campaign called the #GrassfedChallenge, encouraging the consumption of grass-fed beef as part of a regular weekly diet. Organic grass-fed purchases were up 52.1% from March to July 2020 during the pandemic (source: IRI). The #GrassfedChallenge aims to drive the message that including Panorama Organic Grass-Fed Meats (Panorama), a U.S. beef brand with 34 local ranchers, in just three of 21 meals every week supports a healthier diet and preserves nearly one million acres of non-GMO, organic pasture.
According to the Centers for Disease Control (CDC), almost half of US adults are dieting at any given time, with January being a traditionally high diet month. With recipes, cooking tips and giveaways, the Panorama Organic #GrassfedChallenge is designed to make healthy eating easier with information on Facebook, Twitter and Instagram. Grass-fed beef delivers more nutrients and aids in supplemental weight loss. Grass-fed beef has 60% more Omega-3’s, 2x more vitamin A & E, 3x more conjugated linoleic acid (reduces heart disease), less (total) monosaturated fat and a higher concentration of (good) unsaturated fats.